Memoirs from childhood frequently have their unique taste. For millions of Poles who grew up in the 1980s and 1990s, it is simply a taste of simple, creamy Bambino ice creamchemically sweet powdered oranges and characteristic fruity aroma Turbo chewing gum. In mid-2025, these products are much more than just a sentimental journey in time. It is simply a dynamic section of the market, which successfully combines nostalgia with modern marketing strategies, while generating millions of profits. Let us look at how the legends of taste found their place in today's highly competitive reality.
Bambino Ice Cream: A constant bastion of taste at a premium price
Bambino ice cream, produced continuously by ‘Calypso’ chilling manufacture company based in Zielona Góra, this is simply a real phenomenon on the Polish FMCG market. On 19 June 2025, classical cream ice on a stick is inactive 1 of the most popular impulse products, especially during the summer. Its strength lies in an unchanged recipe for decades and a simple, cardboard package with a distinctive teddy bear. However, what has changed importantly is its price and positioning.
A decade ago, Bambino was synonymous with a inexpensive delicacy. Today, in view of the expanding cost of production, energy and inflationary pressures that shaped the marketplace between 2022 and 2024, its retail price ranges between from PLN 3.80 to even PLN 4.50 in popular tourist destinations. This is an increase of nearly 40% in the last 3 years. Nevertheless, sales stay stable, high.
Marek Zieliński, a food marketplace analyst from the investigation agency “Market Analytics Poland” explains: ‘Bambino stopped competing with the price. Instead, it became a premium brand in the nostalgic segment. Consumers don't just buy ice cream, they buy Generation experience, ticket back to careless years. The maker understands this perfectly, introducing limited editions from time to time, specified as the version on the marketplace in May 2025 with the taste of rhubarb with chipmunk, which refers to home childhood cakes.” This is confirmed by sales data – a limited edition, despite the higher price (about PLN 5), sold out in many commercial networks within the first 2 weeks of the premiere.
The large Return of Turbo Rubber: How Polish Company Resurrected Legend
History Turbo gum It's much more stormy. After the first product of the Turkish company Kent disappeared from the market, for years there were only counterfeits or products referring to the legend. The breakthrough took place in late 2024, erstwhile Polish company “Sweets Reborn Sp. z o.o.” from Grójec, after long negotiations, gained rights to the brand in Central and east Europe. In February 2025, a fresh “Turbo Legend” rubber was placed on the market..
The effect has surpassed the boldest expectations. According to the data published in the “Słodyczy Polska marketplace study Q1 2025”, over the first 3 months were sold 15 million pieces rubber. The secret to success lies in the skillful combination of sentiment and modernity. The taste, although akin to the original, has been somewhat modified – it is little chemical and contains natural fruit flavours. However, images remained a key element.
The fresh series "Turbo Legend 2025" contains 150 cards with images of both the 1980s and 1990s classical supercars (such as Lamborghini Countach or Ferrari F40) as well as the latest models of electrical and hybrid hypercars. Each card has a QR code that, erstwhile scanned, transfers to an expanded reality page (AR) where you can view a three-dimensional model of the car.
"Our goal was to make a product that would bring generations together. Fathers, remembering the first Turbo, buy them for themselves and for their children. Children are fascinated by fresh cars and interactive technology. This. nostalgia marketing in the purest form’ “Business Insider Polska” from April 2025, “Sweets Reborn”, Jan Kowalski said in an interview. Rubber, costing about PLN 1.20 per piece, became a social phenomenon and collecting images again became a popular hobby.
Orange powder: A niche driven by TikTok
It would seem that in the days of crafty lemonade, healthy juices and functional drinks, soda powder He's not right. Yet, this symbolic product survives its second youth, mainly due to social media. This product is highly niche, available mainly in small, residential shops or specialized candy stores. Nevertheless, its sales in 2024 increased by almost 25% compared to the erstwhile year, and this trend persists in 2025.
He is liable for the Renaissance TikTok platform. Short videos, in which young people surprise and amuse themselves for the first time trying to “drink out of a purse” which their parents drank as a child, regularly gain millions of views. The hashtag #ranjadawproszku became a viral, fueling request among the Z generation for which it is exotic and comic novelty.
Dr. Anna Nowak, a sociologist of culture from the Jagiellonian University, commented on this phenomenon: "In times of over-situation and complexity, simplicity becomes a value. Powdered soda is an anti-product. It is inexpensive (the price inactive oscillates within the limits 0,80-1,00 zł), simple in preparation and offers an intense, unambiguous taste. For young people it is simply a form of ironic past play, and for older people – 1 of the cheapest forms of sentimental travel. This proves that the marketplace is able to absorb even the most archaic products if they find their unique cultural context.”
By mid-2025, these 3 products, though so different, combine 1 thing: they prove that The strength of sentiment is 1 of the most powerful tools in the hands of marketers. They show that well told past and authentic emotions can sale the product more effectively than any technological innovation.
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You remember those childhood delicacies? Bambino ice cream, powdered soda and Turbo gum
