Frog, 1 of the largest networks of convenience stores in Poland, has just started working with the application Too Good To GoThe goal is to fight food waste. This way customers can buy surprise packages with large discounts, reaching even 50-67%. This solution not only saves money but besides contributes to protecting the environment.
Operation of surprise packages in Warsaw
For this moment, the pilotage of the program takes place in 1 of the Żabki stores located at 8C Zwierzyniecka Street in Warsaw. Customers can find it. surprise packageswhich contain products not sold during the day and which could usually be placed in a dumpster.
The besides Good To Go app is now available packages with discounts up to 67%, and all indicates that the programme will be extended to further locations soon. The representatives of besides Good To Go and the Żabki guarantee that talks about further cooperation proceed and the client interest is high.
What are surprise packages?
Surprise packages are sets of products that were not sold in a shop, restaurant or cafe on that day. Thanks to the collaboration with the besides Good To Go app, customers can buy them in very attractive prices. At the same time, it is simply a way to reduce food waste – a problem which inactive remains a major challenge in Poland.
According to the data of the Federation of Polish Food Banks, about a year is wasted in Poland 4.8 million tonnes of foodof which 60% came from householdsand 30% from the commercial sector. Initiatives specified as surprise packages aid reduce these numbers, while educating society about liable consumption.
Too Good To Go: How does the app work?
Too Good To Go is an application that has been operating in Poland since 2019. Allows the acquisition of food products and finished dishes at lower prices, offered by shops, restaurants or cafes. Since entering the Polish market, the application has sold more than 9 million surprise packages.
Companies that already cooperate with besides Good To Go are among others. Ladybug, Starbucks, Green Caffè Nero and many local restaurants and bakeries. Cooperation with Żabka is another step towards wide-ranging dissemination of this solution.
A fresh model of Żabki stores
Introduction of surprise packages is only 1 of many fresh features in the Żabka network. At the end of December 2024 a store No. 11,000 was opened, which differs importantly from conventional network facilities.
The fresh store format includes:
- Expanded food area with hot dogs, fries and kebabs.
- Coffee lady and seats, both inside and outside.
- Modernized look, more like a cafe than a conventional store.
Adam Manikowski, Vice president of Żabki, emphasizes that specified a store format is simply a preview of the direction in which the network is heading – even more focus on client convenience and variety of offers.
Why is it worth utilizing besides Good To Go?
A Frog's collaboration with besides Good To Go has many advantages. Customers may:
- Save money by purchasing products at lower prices.
- Support ecological actions, reducing food waste.
- Discover fresh productswhich are sometimes a surprise.
According to besides Good To Go, an application user who regularly buys surprise packages can save even 500 PLN per month.
Future of the initiative in Poland
Experts point out that Żabka's collaboration with besides Good To Go is an example of an innovative approach to the problem of food waste. If the pilot programme is successful, it can be expected to be implemented throughout the country.
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