Welcome pack – what is it and why is it worth it?
Welcome pack is simply a set of items that a fresh worker receives on the day they start working. These may be applicable accessories, but besides tiny gifts, which make starting in the fresh company more pleasant. specified gestures substance – they show that the company takes care of people and wants them to feel welcome. A well-planned welcome pack supports adaptation and motivation of fresh employees. It is not known from now on that people who feel appreciated from the very beginning are getting more active in work and more enthusiastic about fresh challenges. So it is worth making certain that their first day at work becomes a affirmative experience.
What to put in the welcome pack?
What is included in the welcome set depends on the nature of the company, but it is good to focus on applicable items and ones that relate to organizational culture. Below are any examples:
- Office accessories – notebooks, calendars or folders are elements that will be useful to everyone. Personalized office gadgets, decorated with company logo, can execute not only a applicable function, but besides strengthen the sense of belonging to the team.
- Written articles – A solid pen or stylish pen is not only a useful tool, but besides a subtle way to emphasize professionalism. Worth considering writing articles with personalization, which will be an elegant addition.
- Corporate gifts – mugs, bags or t-shirts with the company logo are tiny items that can bring a grin and at the same time supply a average for identifying the visual organization.
- Information materials – useful brochures or guides containing the most crucial information about the company, its values and structure. This is simply a large way for fresh employees to realize the culture of the organization and feel part of it more quickly.
- Welcome letter – A short message from the board or direct supervisor is simply a simple but highly warm gesture. specified a letter may include the designation and invitation to jointly build the company's success.
Role of welcome pack in employer branding
The image of the employer plays an increasingly crucial function in the labour market. Attracting the best talent requires showing that the company cares about people and their comfort. Welcome pack is simply a simple but very effective way to build a affirmative opinion – both among current and future employees. The welcome sets have another advantage – they separate the company from the competition. A fresh employee, who receives a thoughtful set from the first day, is more fond of the organization. specified gestures build loyalty and a affirmative atmosphere that translates into squad efficiency.
Inspirations – how do another companies do it?
Some organizations approach the subject of welcome packages with large creativity. An example are global corporations, specified as Google or Facebook, which in their sets offer not only office accessories, but besides books, electronic equipment or gadgets related to the company's culture. In Poland a akin approach is gaining popularity, especially in the IT and marketing sectors. However, erstwhile creating your own welcome pack, it is worth remembering that it is not about quantity, but about quality. First of all, it is crucial that the set reflects the character of the company and is authentic. They don't should be costly gifts – even small, but thoughtful accessories can make a affirmative impression.
