The net is crazy about the latest discovery, which has completely changed the way millions of Poles and consumers around the planet look at the logo of the popular chain of Lidl supermarkets. TikTok users have seen something so absurd in it, and at the same time so obvious, that now no 1 will be able to look at this graphic sign the same way. Prepare yourself, due to the fact that what you're about to see will revolutionize your perception of 1 of the most recognizable trade symbols.
It all started with an innocent, several-second recording published by user TikToka @misskatiefett. In a video that reached millions of views in a fewer days, it pointed to 1 of the elements of the Lidl logo – the 1 that informs about the beginning hours. Her reflection was simple and brilliant: The red letter "i" is nothing but a dog, and the letter "L" next to it is the piano on which the pet plays! This momentary flash of creativity sparked a real avalanche of comments, memes, and discussions, transforming a specified symbol into an online obsession.
How did it start? The discovery that conquered the net
This is not just an optical illusion or a momentary trend. This phenomenon has conquered the hearts of net users worldwide, including in Poland, where Lidl has over 850 shops and is 1 of the most visited networks. The user @misskatiefett with surgical precision indicated how the dot over “i” becomes a dog’s head, the vertical line “i” is simply a animal figure, and the adjacent letter “L” is simply a piano keyboard. Does that sound ridiculous? Maybe. But erstwhile you see it, You won't be able to take your eyes off it.. It's expected to be a bit like the Rorschach test – any see the image right away, others look at the logo for a long time before they start to realize what it is. Regardless of individual predispositions, the effect is one: Lidla logo has gained a completely new, entertaining context.
Lidla reaction and marketing mastery
Interestingly, not only another brands have reacted to this crazy online game, trying to get into the vortex, but, above all, Lidl himself. alternatively of ignoring the trend, the company decided to choice it up with an different sense of humor and distance. Lidel's authoritative message, which spread rapidly, was: “Yes, the fact has been revealed. The dog truly plays the piano in our logo”. The Slovenian branch of the company went 1 step further, creating a humorous movie that only reinforced the affirmative reception on the network. This reaction is simply a textbook example of how to build an authentic and affirmative relation with consumers in the age of social media. alternatively of a rigid PR, Lidl put on a loose and wit, which immediately translated into a immense commitment and sympathy.
Why is it “gold” for brands? Invisible virala force
From a marketing perspective, specified virales are actual "gold" for brands. Do not require no financial expenditure for costly advertising campaigns, and make huge, organic coverage that frequently outweighs the efficiency of conventional activities. It is adequate that people start sharing memes, comments and their own insights, and the logo – even if it was indifferent to many before – gains a new, engaging context. manufacture experts estimation that the median value of specified spontaneous trend may be hundreds of thousands and even millions of gold In advertising equivalent. Lid's reaction, light and humorous, only reinforced this effect, showing that the brand is close to its customers and understands the language of the internet. This is an perfect subject for social media talks that affect millions of users.
Hidden Secrets in the logo: Lidl is no exception
Although the Lidel case is highly comic and catchy, it's not the first time consumers have seen hidden shapes or characters in logotypes of known brands. The past of plan is full of specified “discover”. Just mention the logo Tobleronewhere the figure of the bear, symbolizing the city of Bern, was hidden up from where the chocolate came from. Another celebrated example is an arrow between the letters ‘E’ and ‘x’ in the courier company logo FedEx, symbolizing velocity and precision. This time, however, the full situation gained peculiar charm, due to the fact that the motive of the dog playing the piano is so absurd and charming that it immediately conquered the hearts of net users, becoming 1 of the most discussed topics of the past weeks. This shows how powerful creativity and the perceptiveness of millions of people on the net can be.
It is not known how much longer this global trend will continue, but 1 thing is certain: now all sign of Lidel will attract glances in search of a "foam dog". This proves that in the age of social media spontaneous actions, frequently initiated by individual users, can be much more effective and make more coverage than the most expensive, planned advertising campaigns. Next time you see Lidel's logo, you'll smile, knowing you're looking at more than just a supermarket – you're looking at a dog playing a piano.
Continued here:
Shocking discovery in Lidel's logo. Now you'll see a dog playing the piano!
