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OKE or Eye of Critical Examiner
RMF FM quotes the message of an online creator who, with disconcerting sincerity, notes that after the ban, his films abruptly ceased to “carry”. alternatively of 100,000 views – ten. Ninety percent drop. Evacuation of the watchers. Anxiety about advertising collaboration. Finally, the key sentence, spoken almost in vain: a large part of my audience under 16 was highly active and was an crucial part of why my films achieved specified results.
And actually this 1 conviction contains the full truth, which is usually spoken of either by whisper or not at all.
Over the years, we have built a strategy where The reach, money and "success" of the creators were very much based on the attention of children and teenagers. Easy to intercept, cheap, emotional, impulsive. The algorithm loves her due to the fact that she's intense. Advertisers love her due to the fact that she's forward-looking. And adults... adults pretend it doesn't matter.
Until individual turns the tap.
Then it turns out that “the marketplace has changed”, that “it needs to be adapted”, that “it is not perfect, but we can do it”. Sounds mature, responsible, almost stoic. Only the basic question is different: why was it average that specified a immense part of the digital ecosystem was based on children?
Because no 1 says directly: without 13-year-olds, my content would have no reach. And yet that's precisely what we hear, only in a more elegant form.
This communicative is besides painfully acquainted with another areas. erstwhile the school begins to request – we hear that “children are discouraged.” erstwhile incentives are limited, they “lost motivation”. erstwhile you halt feeding the strategy the easiest attention – everything abruptly starts shaking. It turns out that without constantly burning up emotions, simplifying and infantilizing the results fly around the neck.
And possibly that is the most valuable lesson from this story, but alternatively not the 1 that creators and platforms would like to draw.
If your “results” depend on children spending hours in the algorithm – the problem is not the ban. The problem is the model we thought was normal. The ban only violently removed the veil.
And that individual is losing scope today, watching and possible revenue? Well. possibly it was a price for a long time that nobody wanted to ask whose attention this digital success was truly built on.
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