The introduction of modern technologies into the trade sector is not new, but an thought recording client faces in supermarkets It's controversial. Will trade networks in Poland truly start utilizing biometric facial designation systemsIs it just speculation?
New technologies in stores – AI level monitoring
In fresh years, more and more companies in the planet have been reaching for solutions based on artificial intelligence (AI) and image analysis. Now some supermarkets usage surveillance systems that can identify recurring client behaviour and even admit faces. akin technologies work, among others, in China and the United States, where they service both to increase safety and to personalize marketing offers.
Is Polish shops Will they go the same way? Some trade networks They are starting to test more advanced monitoring systems, but inactive face legal constraints and social concerns.
How does the face designation strategy work in stores?
Systems based on facial biometry act by real-time image analysis. The main functions of specified systems are:
- Identification of persons suspected of theft – the strategy can identify people who were previously caught stealing in a peculiar store.
- Analysis of client behaviour – monitoring traffic in the store allows you to better realize the acquisition paths and optimize the distribution of products.
- Personalisation of promotional offers – in theory, the store could match advertising and promotions to the client profile, for example based on the past of its purchases.
Will it be possible to evidence client faces in Poland?
Currently Polish law does not let biometric monitoring in retail without the consent of customers. GDPR (Data Protection Regulation) imposes strict restrictions on the processing of biometric data, recognising them as peculiarly sensitive. In practice, this means that supermarkets cannot evidence and analyse customers' faces without their explicit consent.
However, face monitoring technology can be legally utilized in cases justified by safety issues, for example, to prevent theft. In this case, it would be essential to clearly inform customers about the application of specified a system.
Customer and expert reactions
Idea face recording in stores stimulates mixed reactions. On 1 side customers are afraid of violating privacy and possible misuse of data. On the another hand supporters argue that these systems can effectively reduce theft and improve security.
However, individual data protection experts inform that Excessive surveillance may lead to abuse, and customers should be able to decide whether they want to be monitored.
Right now. none of the large commercial networks in Poland confirmed plans to implement large-scale facial designation systems. However, technology improvement and increasing theft problems can make the subject come back in the future.
The question is: Will consumers be willing to accept specified far-reaching monitoring in return for greater safety and better matching of offers?
Read more:
Face monitoring in supermarkets. Will stores start registering customers?
