Repair is frequently a considerable expense, and the acquisition of paints is simply a crucial part of it. Many Poles planning to refresh their flat or home in 2025 go to popular construction markets, specified as Castorama, hoping for favourable prices and wide choice. Unfortunately, as retail marketing experts indicate, customers frequently fall victim to clever sales strategies that lead to an unconscious choice of more costly products. 1 specified “trap” concerns the placing of paints on shelves. Do you know that products with a higher margin frequently find themselves where you least anticipate them? This cognition can significantly reduce your bill For renovation.
Shopping Psychology: Why more costly paints are below?
It would seem that the most costly products should be exposed at the tallness of sight to attract attention immediately. However, in an age of advanced data analysis and in-depth consumer psychology, networks specified as Castorama usage more sophisticated methods. Strategic distribution of goods It's the key to maximizing profits. Experts from the Retail marketplace investigation Institute indicate that for certain product categories specified as paints, more costly options are intentionally placed on lower shelves. Why? There are respective reasons that have a direct impact on your purchasing decisions:
- ‘Discovery’ effect: The consumer, who has to bend down to see the product, frequently feels that he has “discovered” something peculiar or specialized. This strengthens the feeling that he makes a more thoughtful, not impulsive choice.
- Greater vulnerability space: Lower shelves can offer more space for a wider scope of colors or capacities, allowing for a better presentation of the "premium" offer. Markets can more easy spread colour samples and additional product information.
- Less visual competition: While there is simply a visual sound at the tallness of the eye, the lower portions of the shelves are frequently little crowded, allowing more costly paints to stand out in a more subtle way, without the request for loud labels.
In 2025, erstwhile most customers are bombarded with information and incentives, specified as subtle signals They become even more effective. Trade networks usage client traffic data in stores, analyse their paths and time spent in front of individual racks to optimize the layout of products in order to maximize the sales of products with a higher margin. It's not a coincidence, it's precisely planned strategy.
How do you admit a marketing trap in Castorama?
The awareness of specified strategies is simply a first step to avoid unnecessary expenditure. erstwhile you are in the paint department in Castorama, pay attention not only to what is at the tallness of your sight. The key is an accurate analysis of the full exposure. frequently on the advanced shelves you will find popular, economical paints that will meet the needs of most household renovations. On the another hand, on the lower, seemingly little accessible levels, there may be specialized paints with “improved” formulas (e.g. with silver ions, ceramics, latexs with increased scrub resistance) which are much more expensive.
Remember to always compare unit prices – that is the price per litre, not just for the packaging. Large packaging of more costly paint may seem attractive, but conversion into liter frequently reveals the real difference in price. Many of these “premium” paints have their cheaper counterparts with akin performance that are adequate for most home applications. Do not be fooled by a catchy marketing password without prior checking the composition and opinions of another users. In 2025, online reviews and price comparisons are easier than ever, so use your smartphone for fast verification.
Concrete steps: How to conserve paint in 2025?
To effectively defend your renovation budget, it is worth adopting any applicable rules. Here's what you can do before you go to Castorama and erstwhile you're already in the store to avoid unnecessary costs:
- Preparation is the basis: Before you go shopping, think carefully about what paint you need. What kind of area do you paint (kitchen, bathroom, surviving room)? Do you request a washable, antifungal paint, or do you request a standard emulsion? Check online prices in respective stores, including Castoram, to have a mention point and Don't be surprised..
- Scan shelves from top to bottom: Do not limit yourself to products at the tallness of your sight. Look at all the levels of the paint rack. Pay attention to your own brands – they frequently offer very good quality at a lower price, being hidden pearl for an informed consumer.
- Compare unit prices and composition: Always number the price per liter. Do not be afraid to read labels and compare the composition. Sometimes the more costly paint has only minimally better parameters that are not worth paying for in your peculiar case. Don't pay for marketing, pay for the quality you need.
- Search for promotions and sales: Construction markets regularly offer promotions. Follow promotional newspapers and mobile applications. Sometimes it is worth waiting a fewer days for a more favorable offer, especially if the renovation is not urgent. Savings can be significant!
- Consult, but with caution: store staff can advise, but remember that they besides have sales targets. Always verify their recommendations with your own cognition or fast feedback on your smartphone. Yours consciousness is your best advisor.
Conscious buying in 2025 is not only money savings, but besides satisfaction with a well-made decision. Do not let clever marketing tricks decide for you the content of your buying cart. Be smart as a salesman and buy smart!
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You got a renovation? Castorama uses a clever paint trick. How not to be fooled in 2025
