CHICAGO- JetBlue (B6) and TAP Air Portugal (TP) have expanded their partnership, introducing reciprocal loyalty benefits for travelers. Members of JetBlue’s TrueBlue and TAP’s Miles&Go programs can now earn and redeem points across both airline networks.
This marks the first time JetBlue TrueBlue members can use their points on a European airline partner, enhancing connectivity and rewards for frequent travelers.
Photo: Paul Evans | FlickrJetBlue and TAP Air Portugal Reciprocal Loyalty
Under the new agreement, customers enrolled in either loyalty program gain more flexibility when booking flights. JetBlue (B6) TrueBlue members can now redeem points for award travel on TAP Air Portugal (TP), including routes to Lisbon, Porto, and destinations across Africa and South America.
Similarly, TAP Miles&Go members can use their points for flights on JetBlue’s extensive network across the United States, the Caribbean, and Europe.
Chris Buckner, JetBlue’s Vice President of Loyalty and Partnerships, emphasized the importance of the expansion, stating, “We continue to look for more ways to reward our customers and provide them with high-value travel experiences and point-earning opportunities.”
Sofia Lufinha, Chief Customer Officer at TAP Air Portugal, added, “We value this cooperation that enables our customers to earn and redeem miles across an extended airline network. We look forward to achieving new milestones together.”
JetBlue has been steadily expanding its international presence, with new nonstop summer seasonal service from Boston to Madrid and Edinburgh.
This loyalty partnership aligns with JetBlue’s broader European growth strategy, offering customers more ways to explore destinations beyond its direct routes.
For TAP Air Portugal, the collaboration reinforces its stronghold as the primary airline linking Europe to Brazil and other international markets.
TAP operates over 1,070 weekly flights across 80 cities in 32 countries, providing JetBlue customers with extensive travel options beyond Lisbon.
Photo: Caden HendersonJetBlue EvenMore Premium Experience
JetBlue Airways (B6) has unveiled its EvenMore premium experience, elevating passenger comfort while maintaining affordability.
Launching on January 28, 2025, this initiative aligns with JetBlue’s JetForward strategy, which focuses on delivering value-driven enhancements.
The EvenMore experience introduces several premium perks, making travel more seamless and rewarding:
- Spacious Seating: EvenMore seats, positioned at the front of the aircraft or behind Mint seats, provide enhanced legroom.
- Dedicated Overhead Bin Space: Specially designated compartments ensure travelers have reserved space for carry-on luggage.
- Exclusive Amenities: Complimentary alcoholic beverages and premium snacks, including Tiny Tate’s Chocolate Chip Cookies, enhance the in-flight experience.
- Priority Travel Benefits: Passengers enjoy expedited security screening at select airports and priority boarding.
- Enhanced Comfort: Complimentary headphones are available upon request, ensuring a more enjoyable flight.
As part of this update, mid-aircraft and exit-row Even More Space seats will transition to extra legroom seats, continuing to offer added comfort with flexible booking options.
JetBlue’s loyalty program, TrueBlue Mosaic®, will integrate EvenMore perks into its tiered benefits in 2025:
- Mosaic 1 Members: Access to EvenMore seats at check-in.
- Mosaic 2, 3, and 4 Members: Complimentary EvenMore seat selection at booking.
- All Mosaic Members: Continued access to extra legroom seating at no additional charge.
JetBlue’s 2023 loyalty revamp introduced a tile-based rewards system, offering flexible earning options through flights and JetBlue credit card spending, making it easier for travelers to achieve Mosaic status.
Featured Image by Clément Alloing | Flickr
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