GURUGRAM— The Singapore Tourism Board (STB) and IndiGo (6E), India’s largest airline by market share, have signed a strategic year-long Memorandum of Understanding (MoU) to boost travel demand between India and Singapore.
This agreement marks the first formal partnership by STB with an Indian carrier and the first by IndiGo with a national tourism board, the latter said. Both partners will use IndiGo’s wide Indian network and the strong connectivity of Singapore Changi Airport (SIN) to promote tourism for both leisure and business travellers.
Photo: Siddh Dhuri | MumbaiPlanesIndiGo Singapore Tourism Partnership
The rationale behind the Singapore Tourism Board and IndiGo partnership to boost travel between the two countries is sensible. Over 500,000 Indians visited Singapore in the first half of 2025, making it a top-three destination for Indian travellers.
The continued surge in visitors from India reflects Singapore’s strong appeal and the growing demand for leisure and business travel.
Changi Airport (SIN), the most connected air hub in Southeast Asia, handles more than 270 weekly flights linking Singapore to 15 Indian cities. This extensive air connectivity offers Indian travellers convenient and seamless access to the city-state.
IndiGo (6E) plays a key role in strengthening these connections, operating direct flights from nine Indian cities, including major hubs such as Delhi (DEL) and Mumbai (BOM). The airline’s wide network supports the increasing flow of traffic between the two countries.
To commemorate 60 years of India-Singapore diplomatic relations, IndiGo will launch its business-class-style service, IndiGoStretch, on routes between Singapore and select Indian cities. This service will begin on 9 August 2025 and is tailored for premium travellers seeking a comfortable and efficient travel experience to one of Asia’s most dynamic destinations.
Photo- VisitSingapore (Facebook)‘Untold Singapore‘ Campaign
Building on the earlier success of the ‘Untold Singapore’ campaign, the expanded partnership aims to showcase Singapore’s lesser-known experiences to Indian travellers. It highlights a blend of hidden cultural gems and iconic landmarks to attract both first-time and repeat visitors.
The campaign will offer attractive travel packages that provide value while encouraging exploration beyond typical tourist routes. These packages are designed to appeal to a wide spectrum of Indian travellers, from families to solo explorers.
To amplify its reach, the campaign will feature co-branded digital content and social media influencer collaborations. Immersive video formats will further engage millennials and tech-savvy audiences through visually rich storytelling.
By leveraging shared data and customer insights, both organisations will build personalised marketing strategies. This data-driven approach ensures that messaging resonates with India’s evolving travel preferences and strengthens conversion across key outbound markets.
Photo: EurospotTourism Poised For Growth
Melissa Ow, Chief Executive of the Singapore Tourism Board, said the partnership helps tap into rising Indian travel demand through IndiGo’s network. STB’s CEO added that promoting Singapore’s diverse attractions will help inspire Indian travellers and create meaningful experiences.
IndiGo’s CEO, Pieter Elbers, noted that strong cultural and economic ties between India and Singapore are driving growing travel demand. The airline is poised to support this growth through seamless connectivity and its new IndiGoStretch service for Indian travellers.
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