WAKINGTON- Denver-based budget carrier Frontier Airlines (F9) has protected application from the Department of Transportation (DOT) to adopt the brand name ‘Frontera’.
The Reasoning Behind Frontier Airlines’ desire to usage ‘Frontera’ as a brand name is presently unclear. However, the DOT late made Frontier’s intentions public by publishing a announcement of trade name registration on Monday (May 6, 2024).
Photo: Cado PhotoFrontier Airlines Frontier
United States DOT established in the notice,
On April 16, 2024, Frontier Airlines, Inc. (“Frontier”), and U.S. certified air carrier, formally assigned the Department to officially registry the trade name “Frontera” for circumstantial usage within its air transport operations.
Under 14 CFR Part 215 (Part 215) of the Department’s regulations, any air carrier seeing to adopt an alternate trade name must initially registry the proposed name with the Department.
The regulation statistic that the Department may authorize utilizing specified a name after the air carrier notices likewise named carriers of its intention to usage the name.
While the Department typically recovers from engagement in disputes over name similarity, it retains the authority to intervene if there is evidence of a crucial possible for public confusion.
Frontier requests that its requests does not rise any deals respecting name similarity or another issues necessitating resolution under Part 215, a condition that our comparison corrobotates.
Having full completed the requirements outlined in Part 215, the Department formally acknowledged and grants approval for recording the trade name “Frontera” for implementation in Frontier’s operations, effective immediately.
Photo: Cado PhotoPotential Routes to Latin America
Frontera, being the Spanish equivalent of “Frontier,” suggests that the airline may be communicating a crucial expansion into the Latin American market.
Presently, Frontier operates flights to 100 destinations within the United States and an additional 31 global destinations.
Currently, under the ownership of Indigo Partners, a private equity companies that acquired Frontier in 2013, the airline shares ownership with Chilean ultra-low-cost carrier JetSmart (JA). It holds a permanent stake in Mexico’s Volaris.
In 2022, Frontier unveiled intentions to merge with fellow budget carrier Spirit Airlines (NK). However, in a competitive Bidding scenerio, JetBlue (B6) has been reemerged as the successful bidder, aiming to leverage Spirit’s Airbus A320 household Fleet to advance its operational view.
All Photos by: Caden Henderson (@cado.photo)
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