LUTON- easyJet (U2) is placing its little-known Flight Club loyalty program on hold, surprising many frequent flyers. The decision affects members flying through its primary base at London Luton Airport (LTN) and other key routes across Europe.
While Flight Club has operated quietly with invitation-only access, easyJet has now confirmed a full pause of the program as it prepares for a broader revamp of its loyalty strategy, the Head for Points flagged.
Photo- PexelseasyJet New Loyalty Program?
Flight Club, easyJet’s discreet frequent flyer program, has long flown under the radar. Despite being discussed on the airline’s website, the scheme was never prominently promoted and remained an invite-only benefit targeting the airline’s most frequent customers.
Eligibility for the program included three possible thresholds:
- 20+ flights flown in 12 months, or
- 10+ flights and £1,500+ spent, or
- 10-year history of 10+ annual flights with at least one flight per year.
Recently, members reported being removed from the program without a clear explanation. The airline issued a generic message citing “membership review,” causing confusion and dissatisfaction, especially among loyal customers who still met the eligibility criteria.
After public pressure and customer concern, easyJet released a statement confirming that Flight Club has been placed on hold as part of a broader internal review.
The airline clarified that membership cancellations were not based on individual travel behavior or complaints, but were instead part of a collective change.
This move comes as easyJet appears to be developing a more traditional and publicly accessible loyalty program. Industry sources have hinted at a forthcoming scheme with expanded features aimed at competing with more robust airline reward systems.
Flight Club has not accepted new members for nearly three years, signaling a quiet phase-out long before the official pause.
Photo: OE-IVU NCE | MSN 7637 A320-214 / A320 / A320-200 EASYJET EUROPE | FlickrFlight Club’s Benefits
Unlike premium loyalty programs from legacy carriers, Flight Club focused on operational flexibility rather than perks like upgrades or lounge access. Key benefits included:
- Unlimited fee-free booking changes, though fare differences still applied.
- Price Guarantee against competitor fares within 48 hours of booking.
- easyJet Price Promise, offering vouchers if flight prices dropped post-booking.
- Early access to sales and schedules, giving members a booking advantage.
These features mostly benefitted corporate travelers, whose companies often absorbed the cost savings.
Despite the strategic reasoning, easyJet’s approach to ending Flight Club left many members feeling undervalued. The email notifications lacked transparency and failed to acknowledge customers’ loyalty or offer alternatives.
A more respectful explanation and transition plan might have preserved goodwill, especially as easyJet looks to win trust with a new loyalty platform.
Photo: By Curimedia – Airbus A319-111 Easyjet G-EZDF „Only Lyon”, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=26094320Conclusion
easyJet is expected to unveil a new loyalty scheme aimed at broader customer engagement. Unlike the invite-only Flight Club, this upcoming program will likely feature tiered rewards, clearer qualification paths, and potentially enhanced personal benefits for frequent flyers.
This shift reflects a growing trend among low-cost carriers to adopt full-scale loyalty solutions to improve customer retention, boost ancillary revenue, and remain competitive in a price-sensitive market.
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